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Helfie Privacy Policy


All assessments provided by Helfie's Ai's are suspected (tentative) indications of a possible condition, not an actual diagnosis in the medical sense. Under no circumstances are these a substitute for personal consultation, diagnosis or treatment by a doctor.

Helfie apps may not be used to make decisions in situations that are considered life-threatening.


Helfie Privacy Policy

This privacy policy applies to the management of your personal information (“Your Information”) by or on behalf of Helfie Pty Ltd (ACN 620 428 622) (“Helfie, we, us, our”).

Helfie provides its customers with access to a mobile application and related platforms through which users can photograph their moles, freckles, or other skin legions and have this information assessed by a medical professional who will provide relevant diagnoses, information and advice (our “services” and “products”).

We have created this privacy policy in order to demonstrate our commitment to the Privacy Act 1988 Cth (“Privacy Act”), the Australian Privacy Principles (“APPs”), and relevant State based health privacy legislation that applies to the handling of health information by private sector health service providers (together, the “Australian Privacy Laws”). It sets out how we may collect, hold, use or disclose Your Information.
What information do we collect?
We collect and hold Your Information, which may include your name, phone number, email, mailing address, medical history, age, gender, current medications, preferences and interests, employment history (of job applicants) and other information relevant to the supply of our products and services that is collected by our products or that you choose to provide to us. If you purchase products from us, we may also collect your bank or credit card details for payment and details of your credit history and creditworthiness.

Some of Your Information may also be considered “sensitive information” (SI) as defined under Australian Privacy Laws, such as your “health information” (which includes information about your physical health, medical history and current medications), and other personal information collected for the purpose of providing you with a health service (e.g. assessing or improving your health, or treating an illness).
How we collect Your Information
We collect Your Information as part of us providing and offering our services and products. This includes when you provide Your Information to us in person, via our products (including our Helfie mobile application and our website), during phone and skype calls, by email, via social media, during our recruitment processes, or otherwise via customer enquiries or communications.

Generally, we collect Your Information directly from you but we may also collect Your Information from other people or organisations if you have given your consent. To the extent that any additional obligations arising under the Australian Privacy Laws apply to our collection of your SI, we also comply with those obligations and will only collect health information from you directly unless it is not reasonable or practical do so.
Why do we need Your Information?
We only collect or hold Your Information where it is reasonably necessary for our business functions or activities.

In particular, we need Your Information to provide you with our products and/or services, which includes procuring medical assessments and treatment management advice, internal record keeping, communicating with you about our products and/or services, creating and updating our database(s) and other records, ensuring compliance with our contractual and other legal obligations to you, and administering our relationship with you by responding to your enquiries (Main Purposes).

If you do not provide us with Your Information we may not be able to carry out some or all of the Main Purposes.
How do we use or disclose Your Information?
By submitting Your Information to us, you consent to us using or disclosing Your Information for:
(a)  the Main Purposes;
(b)  any purpose related to the Main Purposes that could be reasonably anticipated at the time
Your Information was collected (Secondary Purpose);
(c)  any purpose to which you otherwise consent (including as disclosed to you in an information collection statement at the point where we collect Your Information); and
(d)  any other purpose required or authorised by law (including the Australian Privacy Laws).

Secondary Purposes may include: improving our products or services; sending you direct marketing about our products or services, deals and promotions; conducting customer surveys; managing our relationship with you; monitoring how you interact with us on our website or other contact points; or helping you to complete an activity that you have chosen to undertake.

We may use certain non-personally identifiable information (such as anonymous usage data, IP addresses, browser or platform type etc.) to improve the quality and design of our products and services, and to create new features, promotions, functionality and services by storing, tracking, analysing and processing user preferences and trends as well as user activity and communications.

To the extent that our obligations under the Australian Privacy Laws in relation to our use of your SI vary from our obligations with respect to use of Your Information that is not SI, we will comply with the obligations applicable to SI.
Can you remain anonymous or use a pseudonym?
We will, if practicable, allow you to use a pseudonym or to not identify yourself (unless this is impractical or against the law (including the Australian Privacy Laws)).

In some instances, if you do not provide us with some of Your Information we may not be able to provide you with the relevant product, service or information. This may have an effect on whether we can begin or continue a relationship with you.
Do we disclose Your Information overseas?
We may disclose Your Information to our partners, suppliers and distributors in order to assist us in providing our products or services to you. Some of our service providers, or the services they provide (like cloud storage services), may be based outside Australia. In order to protect Your Information, we take care where possible to work with service providers who we consider maintain acceptable standards of data security compliance, and we do our part to meet those standards as they apply to us. By providing us with Your Information, you consent to Your Information being used, stored and disclosed overseas (and acknowledge that no additional obligations that may apply to the overseas disclosure of personal information under Australian Privacy Laws will apply).
Is Your Information confidential and secure?
We take all reasonable steps to keep Your Information secure and to ensure it is protected against misuse, loss, unauthorised access, modification or inappropriate disclosure. We may hold Your Information in both hard copy and electronic forms, but will store it in secure systems accessible only to authorised personnel.
Using other sites

Our products may contain links to other websites, platform or applications. Unless the other website, platform or application is one of our products, we are not responsible for the privacy practices of the owners of those websites, platforms, or applications. We recommend that you read the privacy policy of any website, platform, or application that asks you to provide Your Information.
Changes to our Privacy Policy

We may need to change this privacy policy from time to time. When we do amend it, the changes will be effective immediately upon being made public on our website. We will use reasonable measures to notify you of any relevant changes to this privacy policy, but please be aware that it is your responsibility to review our privacy regularly and make sure you keep up to date with any changes.
Managing Your Information

You are responsible for ensuring that Your Information is accurate, current and complete and we encourage you to contact us to update Your Information if it changes. 


You may ask us to access Your Information in accordance with Australian Privacy Laws (as applicable), including by asking us to provide you with a summary of Your Information that we hold, subject to certain limitations under the Australian Privacy Laws.
For your protection, we may require you to confirm your identity before access to Your Information is granted.

In most cases, we can provide you with a summary of Your Information free of charge. However, in some circumstances, reasonable costs may be charged to you in accessing Your Information in accordance with and subject to the Australian Privacy Laws, including any costs limitations contained in applicable Australian Privacy Laws.

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